In 1917 Rose launched a concentrated fruit soft drink called Kia-Ora. The name was taken from Kia ora a Maori language greeting which means literally “be well/healthy” and was first used for a lemon squash by Arthur Gasquoine in Australia. L. Rose & Co. began the production of marmalade in the 1930s. The company continued to grow until it was taken over by Schweppes in 1957. The Kia-Ora brand became popular in the 1970s and 80s in the UK. It was widely available in cinemas where it was sold in rectangular plastic cartons that were supplied with a drinking straw.
Today, Rose's lime juice cordial and Kia-Ora are manufactured and distributed by Coca-Cola Enterprises Ltd.
by Mark Matlach