The large warehouse in Fore Street supplied retailers with a huge variety of linens, toweling, and ribbons. James Morrison was one of the first English traders to depend on his success on the lowest remunerative scale of profit. He endeavored to secure a very rapid circulation of capital, his motto being "small profits and quick returns". Morrison became a multimillionaire from his business, and he spent much of his fortune buying up land in Berkshire, Yorkshire, and Scotland. Morrison also invested heavily in the United States railway industry and built up a valuable art collection that included works by Constable, Cuyp, Rembrandt, and Rubens. James Morrison died in 1857 but The Fore Street Warehouse Company Ltd. continued until at least the Second World War.
by Mark Matlach